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ABOUT MICK

MICK was founded in 2022 by Mick Nieuwenhuis to support women in the art industry. She quickly discoverd the disbalance between men and women in the art world and decided to stand up. Not just by supporting the women in our portfolio, but by trying to close the gap. 

As an agent MICK runs day-to-day business, manages sales and enhances growth. Providing tailor-made long term strategies to connect female art talent with her audience, without just knocking on gallery doors. As the first agency for female artists, MICK goes off classical roads to always look for new potential opportunities whilst campaigning for her artists. 

Mick Agence

MAAIKE NIEUWENHUIS

“By first hand experiencing the struggle of finding your way in a new business, I can easily emphasize with what our artist go through. Through guidance, support and being a sparringpartner, we walk this road together."

 

 

WHAT WE STAND FOR

Creative approach towards  the industry by not stoically following the traditional paths

Unburdening artists from the ‘creativity killers’ like administration, contracts and operations

Representing female artists, standing up for what they and their works are actually worth - on a quest to end the wage gap

 

THE PACKAGE

STRATEGY

Long term
Brand positioning
Sales & conversion
Big dreams

Short term
Communication plan
Brand building
Catalogue & stationary

VISIBILITY 

Physical appearance 
Art (/interior) fairs
Pop-up exhibitions
Events

Press & PR
Publications
Influencer marketing
Social Media 
- Art platforms
- Collaborations

Special projects & collaborations 
Like-minded brands, artists & initiatives 

BACK END

Communication
Client contact
Logistics & suppliers

Administration
Invoicing
Certificates

Legal
Contracts 
Intellectual property

 

 

WANT TO KNOW WHAT WE CAN DO FOR YOU?
Get in touch

UNINTENDED BENEFITS

As of July 2023 MICK Agence complies with the  Gallery Fair Practice Code as specified by the Nederlandse Galerie Associatie.

 

The code

  1. The gallery in question records in writing the relationship between the gallery and the artist, including agreements regarding the duration of the agreement, prices and any applicable discounts. Other matters that may be recorded in this document include: monitoring and evaluation of the agreements, both parties’ targets (e.g. regarding international visibility), the relationship with a second gallery, agreements regarding the settlement of any discounts, regarding commissions from third parties, or the settlement of other expenses such as for transport, photography, insurance or the construction of an exhibition. Model contracts are available on the Dutch Gallery Association (NGA) website.
  2. The artist remains the owner of their work until the full amount is paid to the gallery, with the exception of secondary trading. This also applies in the case of gallery bankruptcy or attachment.
  3. The gallery shall transfer the full artist’s share of the sales price agreed with the customer within 60 days following the sale of the artist’s work, and provide the artist with the buyer’s name and address details, and a copy of the invoice.
  4. Unsold artworks in the charge of the gallery must always be returned to the artist within a month, if requested by the artist.
  5. The relationship between galleries may involve competition and rivalry, but in the case of different galleries representing the same artist, the galleries should in all respects remain loyal to the interests of the artist in question. If a gallery exclusively represents an artist, thereby acting as their ‘mother gallery’, and another gallery would like to organise an exhibition with this artist, the involved parties should make written agreements regarding the conditions under which the exhibition can be held (see appendix for a Dutch Gallery Association (NGA) model contract).
  6. The gallery is expected to be professional and competent, and to maintain this professionalism and competence.
  7. The gallery vouches for the authenticity of the work that they are selling.* In the case that a work is adjudged to be fake by a recognised independent party, the customer may return the work to the gallery owner and have the amount paid for the work refunded.
  8. A gallery states the following on their website: their objectives, programme, working method and the artists that they represent.
  9. A gallery is expected to act in accordance with the Fair Practice Code (fairpracticecode.nl), which includes an assurance against inappropriate behaviour at the gallery and elsewhere.